Meliuz Purchases 274 BTC, Pioneering Bitcoin Treasury Strategy in Brazil and Latam

Meliuz, a Brazilian cashback company, has completed its pivot to become one of the first public businesses in Brazil and Latam to adopt a bitcoin reserve strategy. Israel Salmen, CEO of Meliuz, stated that shareholders approved the expansion of this strategy and announced a new purchase of BTC. Meliuz Becomes Brazil’s and Latam’s Pioneer in